WOMEN'S SPORTS ARE HAVING THEIR MOMENT — AND IT'S JUST GETTING STARTED

If you think women's sports are having a moment, you're right. But this isn't a moment. It's a movement — and the numbers prove it.

Between 2023 and 2025, the NWSL secured a 40-fold increase in average annual media rights value. The WNBA finalized an 11-year, $2.2 billion deal set to begin in 2026. The NWSL's 2024 championship game drew the highest viewership in league history.

Those aren't feel-good statistics. That's the market speaking.

Global women's elite sports generated $1.88 billion in revenue in 2024, nearly doubling year over year. Sponsorship deals are reaching record heights, including a $28 million jersey partnership in the NWSL alone.

Right here in the DMV, that growth has a face and a name. The Washington Spirit — our local NWSL franchise — set a franchise attendance record in 2025, part of a league that recorded its fourth consecutive year of linear viewership growth. And the DC Divas, competing in the Women's Football Alliance, represent a different but equally powerful story — women who suit up in full pads and play tackle football because they love the game, full stop.

The NWSL's single-match attendance record was shattered in March 2026 when 63,004 fans packed Empower Field in Denver for the Summit's inaugural home opener against the Washington Spirit. The era of empty seats and ignored schedules is over.

Baseline Sports Network was built, in part, to cover these stories — because they deserve the same energy, the same column inches, and the same respect as any other professional sport.

Women's sports aren't asking for a seat at the table anymore. They're building their own.

We'll be there every step of the way.